mobi |eng | 2011-10-10 | Author:Greenfield, Kent [Greenfield, Kent]

4. If you’ve ever been in a casino, you know that both money and hours can vanish without much apparent help on your part. Windows and clocks do not exist. ...

mobi, epub |eng | | Author:Smith, David Livingstone [Smith, David Livingstone]

Although a few dissenters resisted the prevailing color taxonomy and its correlative racial policies, the surviving literature, both factual and fictional, shows that the Indian was no longer considered a ...

mobi |eng | 2003-10-01 | Author:Michael Shermer

Campbell’s theory, as described in his 1972 Myths to Live By, is that myths serve four functions: (1) mystical, which “serves to awaken and maintain the individual sense of awe ...

mobi, epub |eng | 2009-08-20 | Author:Rebecca Solnit

The City Belongs to Everyone Lucha libre means Mexico’s theatrical version of wrestling, but the word lucha is less specific than the English word wrestling: it means struggle and it ...

mobi, epub |eng | 2009-01-09 | Author:Andrew Trees

Helpful? I didn’t think so. The equations come from Clio Cresswell’s Mathematics and Sex. Her book is filled with equations like that and is quite an enjoyable read. The main ...

mobi, epub |eng | 2007-01-02 | Author:Richard Wiseman

THE HIDDEN INFLUENCE OF HOLLYWOOD Research shows that we link looks with likeability. Whenever we see an attractive face, we unconsciously associate it with traits such as “kindness,” “honesty,” and ...

mobi, epub, pdf |eng | 1973-07-25 | Author:Berne, Eric [Berne, Eric]

5 · IF IT WEREN’T FOR YOU Thesis. The detailed analysis of this game has already been given in Chapter 5. It was historically the second game uncovered, after ‘Why ...

mobi, epub |eng | 2008-06-10 | Author:Noah J. Goldstein; Steve J. Martin; Robert B. Cialdini

Document Outline Preface Introduction 1. How can inconveniencing your audience increase your persuasiveness? 2. What shifts the bandwagon effect into another gear? 3. What common mistake causes messages to self-destruct? ...

mobi, epub |eng | 2011-09-19 | Author:Martin Lindstrom

Haven’t I Seen You Somewhere Before? One of the classic (literally)—and most effective—ways companies create the nostalgia factor is by dusting off and rereleasing commercials, slogans, or ad campaigns from ...

mobi, epub |eng | 2002-03-14 | Author:Malcolm Gladwell

4. In chapter 2, when I was discussing what made someone like Mark Alpert so important in word of mouth epidemics, I talked about two seemingly counterintuitive aspects of persuasion. ...

mobi, epub |eng | 2008-11-18 | Author:Malcolm Gladwell

CHAPTER SEVEN The Ethnic Theory of Plane Crashes "CAPTAIN, THE WEATHER RADAR HAS HELPED US A LOT." 1. On the morning of August 5, 1997, the captain of Korean Air ...

epub, pdf |eng | | Author:Alain de Botton [de Botton, Alain]

We cannot expect to be able to go on making love if the carpet is always the same. The Park Hyatt Hotel, Tokyo. 5. In further considering how we might ...

epub |eng | | Author:John Whitfield [Whitfield, John]

The disappointment was soon forgotten, though, as McGregor noticed an unforeseen factor in his woodland confrontations. As soon as McGregor started a song duel in one territory, that bird’s neighbor ...

epub, mobi, azw3 | | 2006-11-01 | Author:Gladwell, Malcolm [GLADWELL, MALCOLM]

4. In chapter 2, when I was discussing what made someone like Mark Alpert so important in word of mouth epidemics, I talked about two seemingly counterintuitive aspects of persuasion. ...

mobi, epub |eng | 2012-01-24 | Author:Eric Klinenberg

WHILE GROUPS LIKE ALTERNATIVES to Marriage Project have struggled to organize singletons as a political bloc, producers of consumer goods and services are finding that they can effectively organize those ...